Journal Of The Academy Of Marketing Science

Salesperson ambidexterity in customer engagement: do customer base characteristics matter?

Retail space invaders: when employees' invasion of customer space increases purchase intentions

When marketing strategy meets culture: the role of culture in product evaluations

Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Pre-release consumer buzz

Customer query handling in sales interactions

A meta-analytic review of influence strategies in marketing channel relationships

Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

The effects of loyalty program introduction and design on short- and long-term sales and gross profits

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services