International Journal Of Research In Marketing

The effects of mobile promotions on customer purchase dynamics

Investors' evaluations of price-increase preannouncements

Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers

Capturing digital experience: The method of screencast videography

Advertising spending patterns and competitor impact

International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy

On the monetary impact of fashion design piracy

Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus

Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level

Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties