International Marketing Review

FDI, service intensity, and international marketing agility: The case of export quality of Chinese enterprises

The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy

Export promotion programmes and the export performance of Ghanaian firms: The mediating role of foreign market attractiveness

International new ventures market expansion through collaborative entry modes: A study of the experience of Indian and British ICT firms

Global-local consumer identities as drivers of global digital brand usage

The impact of mixed eWOM sequence on brand attitude change: cross-cultural differences

An institution-based view of firms' early internationalization Effectiveness of national export promotion policies

Institutional knowledge: Acquisition, assimilation and exploitation in internationalisation

Heterogeneity of luxury value perception: a generational comparison in China

Conspicuous consumption in the context of consumer animosity