Journal Of Marketing Management

The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model

Pain, suffering and the consumption of spirituality: a toe story

Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues

The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model

From the self to the screen: a journey guide for auto-netnography in online communities

Lesbians' assessments of gay advertising in France: not necessarily a case of La Vie en Rose?'

Spiritual myths of consumption: puritanism, transcendentalism and the consubstantiation of the American consumer

Physically freeing: breaking taboos through online displays of the sexual self

Taboo on TV: gender, religion, and sexual taboos in transnationally marketed Turkish soap operas

The precarity of respectable consumption: normalising sexual violence against women