European Journal Of Marketing

The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness

Contrasting perspectives - practitioner's viewpoint on personalised marketing communication

Hallowed be thy brand: measuring perceived brand sacredness

An embodied approach to consumer experiences: the Hollister brandscape

Consumer responses to corporate cause-related marketing: A serial multiple mediator model of self-construal, empathy and moral identity

Consumers' online brand-related activities (COBRAs) on SNS brand pages An investigation of consuming, contributing and creating behaviours of SNS brand page followers

Intercultural household food tensions: a relational dialectics analysis

Conspicuous political brand interactions on social network sites

Expanding the boundaries of brand communities: the case of Fairtrade Towns

CSR types and the moderating role of corporate competence