International Journal Of Sports Marketing & Sponsorship

Differences of perception between private and public officers in an organizing committee concerning stakeholders of an international sporting event

Twitter and Olympics: Exploring factors which impact fans following American Olympic Governing Bodies

Reversing the tide of sport globalization from west to east? Examining consumer demand for table tennis clubs in the US

Does rivalry matter? An analysis of sport consumer interest on social media

Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship

Sponsoring of professional cycling: what does it mean for stock prices?

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

Impact of athletic star power on product consumption

The role of the categorization process on the influence of a famous football player on the evaluations of a football team

Professional sports teams: going beyond the core