Journal Of Consumer Behaviour

Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

To share or not to share? Explaining willingness to share in the context of social distance

UK consumers' perceived risk of buying products from emerging economies: A moderated mediation model

Brand switching and consumer identification with brands in the smartphones industry

Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust

When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms

How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e-stores applying dual system model

Framing effects of per-person versus aggregate prices in group meals

Consumer affects when making undesirable purchases to meet the minimum purchase requirement: Decision-related variables as moderators

Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of-mouth intention, and purchase intention: A study of Chinese consumer behavior