Journal Of Advertising Research

Revisiting the Relationship between Ad Frequency and Purchase Intentions How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency

Building a Foundation for Neuromarketing And Consumer Neuroscience Research How Researchers Can Apply Academic Rigor To the Neuroscientific Study of Advertising Effects

Can Media Neutrality Limit Creative Potential? How Advertising's Use of Ideation Templates Fares across Media

The Strata Model Predicting Advertising Effectiveness A Neural-Network Approach Enhances Predictability of Consumer Decision Making

How Advertisers Can Target Arab E-Consumers More Effectively A Framework for Localizing Digital Advertising And Marketing Content to Arab E-Consumers

Measuring Audience Reach Of Outdoor Advertisements Using Bluetooth Technology To Validate Measurement

How Do Consumers Choose Sellers In E-Marketplaces? The Role of Display Price And Sellers' Review Volume

Six-Second Advertisements On Television Best Practices For Capturing Visual Attention

Coalition Game Theory In Attribution Modeling Measuring What Matters at Scale

Why Companies Risk Losing Customers By Not Reciprocating on Shared Data: Rebuilding the Data-Sharing Economy In a Consumer-Driven World