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Journal Of Advertising Research

Journal Of Advertising Research杂志,由The Advertising Research Foundation出版,于1960年创刊,4 issues/year,出版语言English,ISSN:0021-8499,E-ISSN:1740-1909。

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Journal Of Advertising Research
Journal Of Advertising Research
Journal Of Advertising Research
SCIE SSCI

杂志介绍

JCR分区
Q1
中科院分区
3区
影响因子
3.3
CiteScore
4.7
期刊收录
SCIE、SSCI

Journal Of Advertising Research(中文译名:《广告研究杂志》),ISSN:0021-8499,EISSN:1740-1909,是The Advertising Research Foundation出版的国际性学术期刊,创刊于1960年,以4 issues/year形式稳定发行,2026年总发文量约62篇。该刊采用非OA开放访问,学科归属为Multiple。该刊是管理学、商业管理领域的国际权威刊物,已被SCIE(科学引文索引扩展版)、SSCI(社会科学引文索引)等国际主流学术数据库收录。2026年期刊影响因子达3.3,2025年期刊CiteScore为4.7,2025年期刊自引率约27.3%,在中科院期刊分区体系中位列管理学大类3区,在所属学科领域具备高学术影响力与国际认可度。Journal Of Advertising Research长期聚焦管理学、商业管理及相关产业的技术应用前沿,在稿件录用评判中,该刊将创新性与前沿性作为核心遴选标准,重点收录能够对管理学、商业管理领域的落地与发展产生实质性推动价值的研究成果。

从全球发文格局来看,USAAustralia、England、Sweden、Canada、GERMANY (FED REP GER)、France等为核心发文国家与地区;OLD DOMINION UNIVERSITYUNIVERSITY OF SOUTH AUSTRALIA、MACQUARIE UNIVERSITY、STOCKHOLM SCHOOL OF ECONOMICS、COMSCORE INC、UNIVERSITY OF LONDON、UNIVERSITY SYSTEM OF GEORGIA等高校与科研机构是期刊的主要发文单位。

期刊评价

名词解释:

影响因子(Impact Factor, IF):指该期刊前两年发表的文章,在第三年的平均被引用次数。它反映了期刊的近期平均影响力和热度。

中科院分区:中科院分区表是国内主流的学术期刊分级评价工具,核心意义是建立跨学科可比的统一评价标尺,为职称评审、学位授予、科研立项等科研管理工作提供标准化量化依据,同时帮助科研人员筛选优质期刊、规避学术风险,适配国内本土化的科研评价需求。

期刊分区表

《新锐期刊分区表》(2026年3月发布)

大类学科 小类学科 Top期刊 综述期刊
管理学
3区
BUSINESS 商业:管理 COMMUNICATION 传播学
4区 3区

期刊分区表(2025年3月升级版)

大类学科 小类学科 Top期刊 综述期刊
管理学
4区
BUSINESS 商业:管理 COMMUNICATION 传播学
4区 4区

期刊分区表(2023年12月升级版)

大类学科 小类学科 Top期刊 综述期刊
管理学
4区
BUSINESS 商业:管理 COMMUNICATION 传播学
4区 4区

JCR分区

2025-2026年最新版

按JCI指标学科分区 收录子集 分区 排名 百分位
学科:BUSINESS SSCI Q2 149 / 323

54

学科:COMMUNICATION SSCI Q1 31 / 227

86.6

学科:BUSINESS SSCI Q2 102 / 324

68.67

学科:COMMUNICATION SSCI Q2 67 / 227

70.7

2023-2024年最新版

按JCI指标学科分区 收录子集 分区 排名 百分位
学科:BUSINESS SSCI Q3 176 / 302

41.9

学科:COMMUNICATION SSCI Q2 59 / 227

74.2

学科:BUSINESS SSCI Q2 114 / 302

62.42

学科:COMMUNICATION SSCI Q2 91 / 227

60.13


中国学者近期发文

1
How Anatomical Depiction in Advertisements Increase Recycling Intention: Making Internal Components Visibl

Author:Huang, Zhiyuan; Dai, Xiaohe

Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2640888

2
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motive

Author:Gu, Yu; Zhou, Yimei

Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2651999

3
How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centralit

Author:Sun, Jin; Wang, Hao; Yang, Jingshu

Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2616850

4
A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive

Author:Chu, Tsz Hang; Looi, Jiemin; Liu, Dandan

Journal: JOURNAL OF ADVERTISING RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2026.2620892

5
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threa

Author:Sun, Hongjie; Xie, Pengfei; Sun, Yan

Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. 65, Issue 2, pp. 237-258. DOI: 10.1080/00218499.2025.2462405

6
Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human-AI Collaboratio

Author:Cui, Weila; Liu, Martin J.; Yuan, Ruizhi

Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. 65, Issue 2, pp. 167-189. DOI: 10.1080/00218499.2024.2445362

7
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users' Sentiment and Engagement Toward Virtual Influencer Endorsement

Author:Looi, Jiemin; Kim, Eunjin (Anna); Zihang, E

Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2025.2464300

8
(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspectiv

Author:Cowan, Kirsten; Marder, Ben; Lavertu, Laura; Li, Jiayuan

Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. , Issue , pp. -. DOI: 10.1080/00218499.2025.2482276

9
The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumer

Author:Wang, Liangyan; Zhang, Yuqing; Chan, Eugene Y.

Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. 65, Issue 1, pp. 61-77. DOI: 10.1080/00218499.2025.2464289

10
Targeting Couples: Are Dyad Exposures Greater Than One Plus One? Shared Information and Couple Interaction Matter in Household Purchase Decision

Author:Wang, Furong; Zhang, Yueyue; Xu, Yunjie (Calvin); Zhang, Cheng

Journal: JOURNAL OF ADVERTISING RESEARCH. 2025; Vol. 65, Issue 1, pp. 126-142. DOI: 10.1080/00218499.2025.2464290


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Journal Of Advertising Research

国际简称:J ADVERTISING RES参考译名:广告研究杂志

年发文量:62 CiteScore:4.7 是否预警:否 Gold OA文章占比:3.51% 研究类文章占比:100.00%

杂志社联系方式:J. Advert. Res.

Journal Of Advertising Research