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Journal Of Product And Brand Management

Journal Of Product And Brand Management杂志,由Emerald出版,于1992年创刊,7 issues/year,出版语言English,ISSN:1061-0421,E-ISSN:2054-1643。

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Journal Of Product And Brand Management
Journal Of Product And Brand Management
Journal Of Product And Brand Management
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发文地区与机构

近年国家 / 地区发文量统计

国家 / 地区 发文量
USA 81
Australia 18
CHINA MAINLAND 18
England 16
GERMANY (FED REP GER) 16
Canada 15
Portugal 14
France 13
India 11
South Korea 11

近年机构发文量统计

机构 发文量
CALIFORNIA STATE UNIVERSITY SYSTEM 9
AUBURN UNIVERSITY SYSTEM 5
UNIVERSITY OF NORTH CAROLINA 5
SIMON FRASER UNIVERSITY 4
STATE UNIVERSITY SYSTEM OF FLORIDA 4
UNIVERSITY OF NORTH TEXAS SYSTEM 4
UNIVERSITY OF TOLEDO 4
UNIVERSITY OF WESTERN AUSTRALIA 4
ESCOLA DE POS-GRADUACAO EM ECONOMIA (EP... 3
FLINDERS UNIVERSITY SOUTH AUSTRALIA 3

文章引用情况

1
A real product scandal's impact on a high-equity brand: a new approach to assessing scandal impact

引用次数:4

2
An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

引用次数:4

3
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach

引用次数:4

4
I'll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

引用次数:4

5
The relationship between price and quality in durable product categories with private label brands

引用次数:4

6
Sincerity or ploy? An investigation of corporate social responsibility campaigns

引用次数:4

7
Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement

引用次数:4

8
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

引用次数:4

9
Managing across a corporate and product brand portfolio: evidence from a large South African service organization

引用次数:4

10
The evaluation of a brand association density metric

引用次数:4