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Journal Of Product And Brand Management

Journal Of Product And Brand Management杂志,由Emerald出版,于1992年创刊,7 issues/year,出版语言English,ISSN:1061-0421,E-ISSN:2054-1643。

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Journal Of Product And Brand Management
Journal Of Product And Brand Management
Journal Of Product And Brand Management
SCIE SSCI

杂志介绍

JCR分区
Q1
中科院分区
2区
影响因子
7.1
CiteScore
13.9
期刊收录
SCIE、SSCI

Journal Of Product And Brand Management(中文译名:《产品与品牌管理杂志》),ISSN:1061-0421,EISSN:2054-1643,是Emerald出版的国际性学术期刊,创刊于1992年,以7 issues/year形式稳定发行,2026年总发文量约91篇。该刊采用非OA开放访问,学科归属为Multiple。该刊是管理学、商业管理领域的国际权威刊物,已被SCIE(科学引文索引扩展版)、SSCI(社会科学引文索引)等国际主流学术数据库收录。2026年期刊影响因子达7.1,2025年期刊CiteScore为13.9,2025年期刊自引率约21.1%,在中科院期刊分区体系中位列管理学大类2区TOP 期刊,在所属学科领域具备高学术影响力与国际认可度。Journal Of Product And Brand Management长期聚焦管理学、商业管理及相关产业的技术应用前沿,在稿件录用评判中,该刊将创新性与前沿性作为核心遴选标准,重点收录能够对管理学、商业管理领域的落地与发展产生实质性推动价值的研究成果。

从全球发文格局来看,USAAustralia、CHINA MAINLAND、England、GERMANY (FED REP GER)、Canada、Portugal等为核心发文国家与地区;CALIFORNIA STATE UNIVERSITY SYSTEMAUBURN UNIVERSITY SYSTEM、UNIVERSITY OF NORTH CAROLINA、SIMON FRASER UNIVERSITY、STATE UNIVERSITY SYSTEM OF FLORIDA、UNIVERSITY OF NORTH TEXAS SYSTEM、UNIVERSITY OF TOLEDO等高校与科研机构是期刊的主要发文单位。

期刊评价

名词解释:

影响因子(Impact Factor, IF):指该期刊前两年发表的文章,在第三年的平均被引用次数。它反映了期刊的近期平均影响力和热度。

中科院分区:中科院分区表是国内主流的学术期刊分级评价工具,核心意义是建立跨学科可比的统一评价标尺,为职称评审、学位授予、科研立项等科研管理工作提供标准化量化依据,同时帮助科研人员筛选优质期刊、规避学术风险,适配国内本土化的科研评价需求。

期刊分区表

《新锐期刊分区表》(2026年3月发布)

大类学科 小类学科 Top期刊 综述期刊
管理学
2区
BUSINESS 商业:管理 MANAGEMENT 管理学
2区 2区

期刊分区表(2025年3月升级版)

大类学科 小类学科 Top期刊 综述期刊
管理学
2区
BUSINESS 商业:管理 MANAGEMENT 管理学
3区 3区

期刊分区表(2023年12月升级版)

大类学科 小类学科 Top期刊 综述期刊
管理学
2区
BUSINESS 商业:管理 MANAGEMENT 管理学
3区 3区

JCR分区

2025-2026年最新版

按JCI指标学科分区 收录子集 分区 排名 百分位
学科:BUSINESS SSCI Q1 46 / 323

85.9

学科:MANAGEMENT SSCI Q1 66 / 426

84.6

学科:BUSINESS SSCI Q1 55 / 324

83.18

学科:MANAGEMENT SSCI Q1 84 / 426

80.4

2023-2024年最新版

按JCI指标学科分区 收录子集 分区 排名 百分位
学科:BUSINESS SSCI Q1 63 / 302

79.3

学科:MANAGEMENT SSCI Q1 77 / 401

80.9

学科:BUSINESS SSCI Q1 67 / 302

77.98

学科:MANAGEMENT SSCI Q2 101 / 402

75


中国学者近期发文

1
Nasal codas reduce brand warmth and preference: a perspective of sound symbolis

Author:Sun, Yue; Xie, Chenlu; Li, Qinglei; Liu, Yongfang

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2026; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-12-2024-5637

2
Do reviewers increase their preference for the products they reviewed? The effect of identity signaling on reviewers' niche product preference

Author:Huo, Yifan; Yang, Defeng; Sun, Yu

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-03-2024-5017

3
When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosur

Author:Shan, Juan; Xu, Hao

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-05-2024-5151

4
Exploring the pathway of improving B2B brand equity in digital era: integrating digital orientation to brand ambidexterit

Author:Huang, Lei; Xiang, Lihong; Wu, Chaoyan

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-05-2024-5192

5
Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positionin

Author:Tang, Yanfei; Wang, Liangyan; Chan, Eugene

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-11-2023-4840

6
AI-disclosure and brand modernity: the role of AI=novelty lay belie

Author:Xia, Qing; He, Xianan; Gong, Siyu

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-11-2024-5575

7
The impact of AI influencer endorsements on consumers' purchase intentions: the serial mediating roles of mind perception and brand trustworthines

Author:Zhang, Yu; He, Ai-Zhong

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-02-2024-4974

8
A shortcut for new brands: additive-free label promotes consumers' acceptance of new product

Author:Chen, Zefei; Chen, Chunchun; Zhao, Yuxin; Zhang, Chengchen; Huang, Jianping

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-05-2024-5163

9
Stupid is as stupid does? The influence of anthropomorphic stupidity on consumers' product purchase intentio

Author:Xie, Zhipeng; Wang, Jingyuan; Qin, Huanyu; Zhao, Jing

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-12-2023-4874

10
How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneit

Author:Zhang, Jiangle; Yu, Liqin; Zhou, Zhimin

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-04-2024-5089


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Journal Of Product And Brand Management

国际简称:J PROD BRAND MANAG参考译名:产品与品牌管理杂志

年发文量:91 CiteScore:13.9 是否预警:否 Gold OA文章占比:7.79% 研究类文章占比:97.80%

杂志社联系方式:J. Prod. Brand Manag.

Journal Of Product And Brand Management